NTUC Fairprice

Singapore time 7.35 am 21st May 2007

What role is NTUC Fairprice doing in Singapore ?

To reduce the price of consumer goods?
To compete with other supermarket chains?
To compete with local storeholders and wet market stores?

The way the NTUC Fairprice does business is to compete with other supermarket chains and to kill the business of local storeholders and wet market. NTUC Fairprice has many members and they get rebate for every purchase. Even without advertisement, the members still go there for their purchase. So why do they need to advertise ? To compete with other supermarket chains or kill local storeholders and wet market stores?

They have to stop advertising so as to let other supermarket chains a breathing space. The saving from advertisement can be given back to the members. If they grow bigger how are the local storeholders and wet market storeholders survive ?

They buy in bulk, so their cost is cheaper. They also directly source from oversea and make their own brand. They can get local manufacturer to make the same product under NTUC brand name but sell cheaper than the manufacturer's price. Do they need this to survive ? In a way they will only kill the local storeholders and wet market storeholders.